HOW TO GET POPULAR ON INSTAGRAM.. IN 23 STEPS
1 =Link your Instagram profile to your other social networks. Your existing followers on other networks are a great start, since they're already interested in what you post. To connect your accounts and start sharing Instagram posts directly to Facebook and other networks, open your profile on the Instagram phone app and go to your Settings→ Account→ Sharing to other Apps.
2=Follow ~100 to 200 accounts per day. Following accounts is an easy way to get a lot of follows back, but Instagram might suspend your account if you spam this feature. Most accounts can safely follow up to 200 people per day, if those are spread out across the day. For a new account, start with 50/day and gradually work your way up.
3=Comment on popular accounts. Follow celebrities, brands, and any active, popular accounts that you think your followers would also be interested in. Get attention by commenting on their posts regularly. These comments can be witty, sweet, or snarky—whatever your style is—but it's best to keep them short and not ask for follows directly.
4=Follow people who like your pictures. When you use hashtags, you'll get some strangers liking your pictures. When you do, follow them back. If someone expresses an interest in your pictures and your profile, it's good to reach out and connect. Comment on one of their pictures or like a few in return. It only takes a minute or two and it helps to get a new follower.
5=Look for shoutout opportunities. If you can get the right kind of account to give you a shoutout (tag you in their post), it can be worth a decent handful of followers. Here's some advice for how to do this while you're starting out
6=Engage with your followers. Follower count is not much use if you have low engagement with your posts. Don't just put up pictures and expect that people will like your page. Engage with people who express interest and stay social on Instagram.[8] The more you can get people to interact with your posts, the more presence you'll have in their feed, and the more you'll be recommended to new potential followers.
7=Treat Instagram growth as a serious commitment. Growing an Instagram presence to the point of financial success usually means treating it like a job. If you're serious about this goal, make sure you can commit to
8=Pick a theme for your page and stick to it. People are more likely to follow a page with a specific and clear theme. When you're crafting yours, try to think about what you're likely to include in your photo feed
9=Use professional account tools to analyze your audience. If you haven't yet, go to your profile and hit Settings→ Account→ Switch to professional account.[12] This unlocks the "Insights" feature, which you can check regularly to learn more about your audience demographics and how engaged they are with your content.
10=Ask your audience specific questions directly. Sometimes just asking is the easiest form of market research. Wondering what your followers think of a new trend? Can't decide between two shoot locations this weekend? Make a post that uses an interactive sticker (for instance, a Poll sticker for detailed feedback or an Emoji Slider for a quick reaction) to get immediate responses from your fans.
11=Write a clear and specific bio. When someone looks at your page, they need to be able to tell what you're about immediately. Connect your bio to your theme with a few short, clear sentences. You can make yourself more searchable by adding a keyword or hashtag in the bio or straight in the name field, like "Christian the #cake decorating master" or "Akil | Urban photography".
11=Take a good profile pic. Individuals should usually go with a close-up of their face, while a business with more than a couple of employees can use a logo. The Instagram profile pic shows up real small and gets cropped to a circle, so a simple, centered close-up with a neutral background works best.
12=Stay on-brand even while advertising. Your followers want to see you as a real person who uses their platform for good, especially when it comes to priorities and values that are central to your brand. Social media influencer and model Lucy Bennett, for example, doesn't work with fashion brands with limited sizing or poor racial representation on their social media. Similarly, if you promote sustainable food, don't partner with brands that have a poor ecological reputation.
13=Post at least once per day. Following lots of people and being friendly on Instagram may get you a fair number of followers, but you also need to have the content there to back it up.[19] Keeping your followers is just as important as gaining new ones. Aim to post at least 1 to 2 times per day, every day.
14=Experiment with when you post. Instagram has more users online in the early mornings Tuesday through Friday; the late afternoon on weekdays; and Saturday around 11am. That's a good start, but your audience might be on a different schedule depending on their age and what time zones they live in. Start with some smart guesses, play around with your posting times, and track engagement at different hours of the day.
15=Improve your Stories videos. Video is now the favorite content medium of social media users, and is increasingly important for driving ad and sponsorship revenue. Instagram favors short, vertically oriented videos that lead with the most important content first, so start with that stunning sunrise, the visual punchline, or the sponsored message.
16=Make Reels that focus on entertainment. In the Reels feed, Instagram's algorithm prioritize videos that users find funny or entertaining. Making lighter, even silly video content is a good strategy for attracting new followers, as long as you don't depart too far from your brand persona.
17=Include captions with every photo. Pictures need to have context. Captions are an opportunity to add a little joke to your post, or engage directly with your followers.
18=Use relevant hashtags. Hashtags are a great opportunity to get your pictures out to people who aren't your followers. Find popular hashtags by seeing what's trending, looking at what other people on your feed are using, and clicking on your own hashtags to see what similar hashtags other people are including in their posts.
18=Take a variety of pictures around your theme. If you want to keep your followers' attention, you'll need to find a variety of things to post about. You can stay within a topic (like cooking), but change up the specifics (different dishes, mid-cooking progress shots, restaurant exteriors, and so on).
19=Use natural light and simple layouts. For most shots, it's best not to overcomplicate it. To photograph a plate of food or a piece of clothing, arrange it in the center of the frame. Keep other props simple and sparse, so it doesn't look cluttered.
20=Try simple editing tools before filtering. Instagram's filter options are well-known, and can sometimes achieve a good effect. But with a few minutes of work, you can often get better, more natural-seeming results with the basic editing tools on your phone or computer:
21=Caption your videos. Around 40% of Instagram videos are viewed without sound. Whenever words are important to a video (for instance, if you need to mention a sponsoring brand), make sure your audience can see them.
22=Use Instagram's built-in story tools. Instagram's Story feature gives you a lot of options: stickers, GIFs, and even video editing. Play around with these if you want to make some more elaborate or text-heavy posts. If you make one that you're extra proud of, pin it to your profile as a Highlight (or Permanent Story) so it doesn't disappear.
23=Take advantage of other photo editing apps. There are tons of other photo editing apps for people who want more options, from advanced and subtle tools to funny joke filters. Here are a few of the most popular phone versions (many of them free):
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